help others find you.

Optimizing your website for search allows search engines such as Google, Yahoo, and MSN to index your website based on its content. The more optimized your site is, the higher your website will appear on the searches preformed by your potential customers.

our process & options

SEO Plan Development
First we will take a look at your company’s products and services along with your short and long term goals. This will help us to discover which pages and elements of your website will generate the greatest interest and conversions.

We will also research your website’s search engine ranking and how that compares to your competition.

Keyword Analysis
Figuring out which keywords and phrases your competition is using will help you to know which keywords to use and not use in the development of your website’s copy.

It will also reveal which words should be used when developing descriptive URL’s and file names associated with your site. This key word analysis will also be used when developing a Pay-Per-Click strategy, should you decide to do so.

Website Optimization
There are also more technical ways to optimize a website such as the enhancement of your site’s meta tags and headings, the usage of descriptive URL’s and file names to highlight key products and services, the usage of anchor tags throughout the website’s copy which acts as a hyperlink to other articles on the site and the usage of alt tags in conjunction with the graphics found on your site.

Link Building
The more pages that link to you, the higher your search engine ranking will be.

A great way to build links is through content sharing. This content could range from public relations stories, to white papers, to videos.

Developing relationships with respected online publishers who will feature your content is an important part to link building. Using targeted keywords in the URL’s and copy within these shared articles also works to improve SEO.

SEO link building can also be achieved through Pay-Per-Click advertising by increasing the promotion of created content.

Directory Submissions:
Once your site has been optimized we will submit it to various free and paid search engine directories.

Analytics & Testing
The only way to know if you’ve succeeded is to test the results. We will analyze your website’s search engine ranking to show how that compares to your competition.

We research link popularity and the number of pages indexed within each search engine. From there, we will make updates and changes where there is room for improvement.